BMW Sustainable Packaging

Germany has experienced unprecedented flooding due to climate change. This has been devastating to historic towns, local economies and the country overall. By understanding the market and consumer demographic the paradigm for consumption can be shifted to reduce the carbon footprint locally and globally. Through technology, consumer engagement, and redesigned experiences, BMW grün will redefine the consumer experience and bring consumer awareness to climate change. This new line of replacement BMW parts gives customers the opportunity to emphasis their willingness to help reduce our carbon footprint.