New York Transit Museum

The objective of this project was to identify a city or museum and recreate unique branding for the location we choose. Mass tranportation methods in NY have become a staple to the cities history. The New York Transit Museum acts as the main point of interest for all things related to the subway and the MTA brand. Through research, an extensive design process, and a redesigned experiences, NYTM will be able to continue to attract subway and NYC enthusiasts while also appealing to an all new demographic of potential visitors. This new take on the NYTM allows visitors to experience history and continue to be excited about the things that make thier city so unique.